Strategic advice and strong networks for private markets

Bringing clarity and confidence to complex situations and urgent challenges.

Translating research and strategy into action and results.

should we speak?

Strategic Advice

Thinking about a new ownership structure? A new strategy? New products and markets? Talk to us.

Want to understand why something isn't going how you thought it would? Get in touch.

Private markets are complex, and clarity can be elusive. We help you accelerate your decision making and act with confidence.

extend your reach

Strong Networks

Once a decision has been made and a strategy agreed, there is still much to be done.

Wagtails has built one of the largest networks in private markets and has significant experience in helping businesses build relationships and grow their influence.

who we woRk with

Our Clients and Services

We offer a range of services to help GPs, LPs, advisers, and service providers position themselves for success in the private markets.

If you need ongoing support from an expert adviser, we can join your advisory board. For a monthly fee, we can help you position yourself in the right way and work with your team to produce communications that are more direct and effective. We can introduce you to clients and other counterparties from our wide network.

If you have a problem that needs solving or a project that would benefit from more confident direction, you can hire us on a fixed-fee basis. We have 25 years of market research, positioning, sales, and communications expertise, across private markets, professional services and enterprise software.

If your audience is ignoring you and you need your presence to be felt more keenly, we can work with your marketing or investor relations teams to develop punchier and more provocative communications and complement this with show-stopping design that grabs attention for the right reasons, in the right way.

Brand and Positioning

Fundraising Materials

Thought Leadership

We know how to uncover your real story - and what matters to your stakeholders (inside and outside your firm). We connect the dots between who you are and what they need. It's simple, authentic, and it works.

Our experience means that you can hand off to us at any point in the process and be confident that what comes back will be ready for the market. Whether you are trying to build momentum or reduce friction, we know how to help.

No topic too challenging; no objective too ambitious - we know how to put the right questions to the right people and then pull data, opinion and imagery together, to make a real impact with the results. If you want more attention, this is the way...

Example Services

how we can help

About Wagtails

Wagtails was founded by Matt Craig-Greene, a subject matter expert on positioning and relationship building in private markets.

He works in collaboration with a small number of independent consultants, each experts in their field, to support ambitious GPs, LPs, advisers and service providers.